A change in brand for a change management consultancy
Helping IMD deliver real change and create real results during a leadership change.
/ Services
Brand strategy, Brand visual concepts, Website, Brand Guidelines, Advertising, Stationery, PowerPoint decks
Real change. Real people. Real results.
The IMD Group are a business consultancy mostly working with public sector and governmental services. Having been static for a while they needed help refocusing their marketing strategy.
We worked closely with change management consultancy IMD to understand their vision and market position. The rebranding process included a comprehensive analysis of their existing brand and competitors. We worked with writer James Binns to captur the essence of what this unique business is all about including values, message and manifesto. This was followed by the creation of a modern and cohesive brand identity that reflected their expertise in change management, achieving real change and real results.
